Find more information at the past few years, immersive digital art museums have drawn crowds everywhere from Tokyo to Paris to Bordeaux. East District at University Town Center, 195 University Town Center Drive, Sarasota. “But music from many different genres and periods of time helps our audiences connect with the timelessness of Van Gogh’s life and work.” ‘Beyond Van Gogh: The Immersive Experience’ “Some other experiences have chosen to put more period-appropriate music,” Curtat noted. Audiences can enter at any time and move, walk or twirl around the space, examining projections from all angles including up and around a small mound built into the center of the room.Ī wide range of music – from classical to popular works from Miles Davis, Paul Simon, Don McLean and more – adds to the multisensory immersive experience as it further bridges that gap between then and now.
BEYOND VAN GOGH PLUS
“We’re truly adding another dimension it’s not a traditional museum experience.”Įntirely dedicated to Van Gogh’s work, the immersive area features more than 300 images, plus text and narrative that cycle in a 35-minute loop (the entire exhibition takes about an hour). The third and final room is the immersive experience, where the audience really goes “beyond the object, which is the frame and the image, to enter the paintings,” said Curtat. One thing that sets “Beyond Van Gogh” apart from similar exhibits currently touring the country is the music, which includes classical compositions and jazz as well as popular tunes by such artists as Don McLean and Paul Simon. “Our creators use those letters and their text to make a connection between this 19th century artist and a 21st century audience,” she added. That’s what Van Gogh wanted to show with his art,” she said.Īrt historians have a good understanding of Van Gogh because “there is a treasure trove of information and insight from his 18-year correspondence with his brother Theo,” explained Curtat. But what you see when you look at ‘Starry Night’ and his sunflower paintings is beauty and light. “Van Gogh’s notoriety comes from all the darkness in his life: the poverty, the madness, the ear cutting. “In the first room, ‘beyond’ means getting audiences to look beyond the mythic dark legend to the actual man,” said Curtat. Here, audiences will begin to get a sense of how the exhibition wants viewers to see through the art to the man behind it. Introduction Hall is a static space with textual information about the artist and his work.
The exhibit is one of multiple immersive experiences centered on the art and life of Vincent Van Gogh that are touring the United States right now.
“Beyond Van Gogh,” during a recent run in Miami. That’s why, from the start, the creators of “Beyond Van Gogh: The Immersive Experience" – which opened March 4 In the East District of University Town Center – wanted to make the 19th-century artist’s life and work relevant and accessible to people in the here and now, said Fanny Curtat, an art historian and consultant for “Beyond Van Gogh’s” creative team at Normal Studio in Montréal. The Better Business Bureau even issued a warning in 2021 that “the soundalike names” of the exhibitions were causing frustration – especially for “those who bought tickets to one event, only to realize it was not the one they wanted.” With no less than five different immersive Van Gogh exhibitions now circulating throughout the U.S., there has been some confusion among fans interested in the artist’s work. Saturday, March 5 and in print the following day. “Beyond Van Gogh” moves its audience through three rooms.Įditor's Note: The Herald-Tribune will have a review of “Beyond Van Gogh: The Immersive Experience" online at 2 p.m.
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